Startup Advisory

Startups are all about execution. I help founders execute better through relevant, concrete, actionable advice, delivered with alignment and empathy.

Why Me?

Because unlike most advisors, I’ve walked the walk, not just talked the talk.

How I Help

I’m deeply familiar with both the low-level tactical problems and daily grind of running a startup with all its attendant uncertainty and scarcity; and the high-level challenges and imperatives of building a business that matters over the long term.

Here are a few categories where I have particular expertise:

My Advisory Philosophy

Most advisors are terrible. They take advantage of inexperienced (and experienced) founders; they give advice that is not just bad, but actively counterproductive; they waste founder time with irrelevancies; they add friction, confusion, and negative energy.

I’m not most advisors. I pride myself on being off-the-charts valuable to the companies I serve; and if I’m not, I encourage founders to fire me.

I’m selective about my advisory clients. I want to spend my bandwidth on companies where I can make a meaningful impact; if I don’t think I can help you, I won’t waste your time or mine.

I typically work with startups between 100k and 10M in revenue: roughly, Seed to Series C (though some of my advisees don’t want or need to raise venture capital). I mostly work with saas, data and marketplace startups; mostly B2B, some consumer; and mostly North America, some Europe.

Contact Me

If this all sounds interesting, I encourage you to reach out: my email is